Prices of some basic goods at the Asda supermarket have soared over the past six months, according to research by Interactive Investor, as inflation continues to weigh on households.
Its own brand of fusilli pasta is up 56% in six months, according to the investment platform.
The prices of own-label supermarket produce were recently brought to light by Jack Monroe, who rose to prominence after launching a food blog featuring inexpensive family recipes.
She pointed out that a number of value ranges had gone missing at Asda and she responded by saying she would be stocking budget ranges in all of her stores.
A study looking at how inflation has affected an Asda shopping basket has revealed how prices have skyrocketed for certain products over the past six months
Other products in the top 10 include Bonne Maman Strawberry Jam (up 30%), Asda Soft and Creamy Brie (up 28%), Asda Nonfat Greek Style Yogurt (up 21% ), avocados (two pack 19 per cent) and Asda semi-skimmed milk two pints (up 19 per cent).
Doritos tortilla chips rounded out the list with a 14% increase.
Lee Wild, head of equity strategy at Interactive Investor, says “we all use something in our weekly basket as a price barometer” and for him, the family bag of Doritos is an indicator of rising prices.
He said: ‘What was £1.75 six months ago went to £1.99 very recently and broke the magic £2 barrier this month at a rival store (in a local co-op – £2.10)
“Whatever your inflation barometer is, prices are rising across the board and should rise as producers pass the rising cost of things like wheat and fuel onto the consumer.
“Pasta has already seen one of the biggest price increases in the last six months (up 56% between September and March), followed by tomato puree (up 33%), which has dramatically increased the cost of a classic family staple, like homemade spag bol.
Despite price hikes at Asda, a private equity firm, it retained its title as the UK’s cheapest online supermarket for the 11th month in a study by online price tracking website Alertr .
Looking at supermarket prices from Asda, Morrisons, Tesco, Sainsbury’s, Ocado and Waitrose, Asda was found to be the cheapest weekly shop for consumers and was £17.33 cheaper than the most expensive, Waitrose.
Meanwhile, a separate search by trade magazine The Grocer, Aldi was named the cheapest supermarket.
It offered the lowest price for 26 products.
Grocer analysis shows Big Four supermarkets cost £9.88 (19%) more than Aldi on a basket of 33 everyday groceries, while its most expensive rival Waitrose costs £26.91 (52%) more expensive.
Last week, online grocer Ocado told investors it had been forced to raise prices to tackle soaring inflation.
Other products in the top 10 include avocados (2-pack) (up 19%).
He added that the war in Ukraine had “significantly” increased inflation uncertainty in recent weeks.
In February, food prices rose 4.3% across the industry, the fastest rise since 2013.
“We’re going to see many companies release lukewarm guidance due to inflation, cut earnings and margin forecasts due to rising input costs and rising interest rates, and of course, a little Ukrainian-war-uncertainty sandbag is bound to happen,” said Markets.com analyst Neil Wilson.
Myron Jobson, senior personal finance analyst at Interactive Investor, believes that the recent inflation basket compiled by the Office for National Statistics was out of touch with the reality of many consumer cost concerns and that the Asda study is one of them. a better reflection.
This was the argument made by Jack Monroe earlier in the year.
Myron explains: “Official statistics dramatically underestimate the scale of inflation in the real world amid rising costs of living that only happen once in a generation.
“You only have to walk into any supermarket and look at how many fresh produce have risen in price to see that the official inflation figures don’t reflect reality.”
Lee Wild adds: “I’ve only been tracking changes in my basket for six months, and the picture is already disturbing – it will be interesting to see how much it has changed when I look again in another six months.
“Not everyone will want to track their e-receipts as thoroughly as I do, but hopefully this serves as a good reminder that we all have our own relative inflation figure.
“It’s unique to you, and as the cost of living continues to rise and we all begin to assess our spending habits, you need to look at what makes sense to you – not some arbitrary measure by someone.” another.”
The distribution of the price increase over six months
Asda Fusilli Pasta
Napolina Concentrated Tomato Puree
Asda Sweet Bistro Salad
Canned Strawberries Bonne Maman
Asda Sweet and Creamy Brie
Asda Fat Free Greek Yogurt
Avocados (pack of 2)
Asda semi-skimmed milk 2 pints
Doritos Tortilla Chips
% INCREASE OVER 6 MONTHS
Some links in this article may be affiliate links. If you click on it, we may earn a small commission. This helps us fund This Is Money and keep it free to use. We do not write articles to promote products. We do not allow any business relationship to affect our editorial independence.