Domino’s Pizza burns for tribute to Queen Elizabeth

As leaders and people around the world pay their respects to Queen Elizabeth II, some tributes leave some people scratched. Brands including Domino’s Pizza began posting tributes, though they could refrain. Queen Elizabeth died Thursday at age 96, after more than 70 years on the throne.

Domino’s Pizza UK’s post was quickly burned on Twitter, even though the brand thought it was avoiding this by stopping people from responding. Instead, most just retweeted it with quotes, adding their own comments. “Everyone at Domino’s joins the nation and the world in mourning the death of Queen Elizabeth II,” the company statement reads. “Our thoughts and condolences go out to the Royal Family.”

Communications consultant and media expert Mark Borkowski said AdWeek that marketers should “say as little as possible, be incredibly worthy and achieve nothing [else] was as important as what’s happening now” in the wake of the Queen’s death. Jake Dubbins, managing director of ad agency Media Bounty, also advised marketers to keep an eye on their advertising inventory to ensure that inappropriate advertisements do not go through as intended.

Dubbins also advised against creating humorous ads related to the Queen. “Now is not the time for a cheeky turn of phrase or a ‘trademark joke’. This will be a moment that will bring the nation together. Anything that goes against that calls into question the role of the monarchy or trying to be smart will be a huge mistake,” he said.

Scroll down to see the response to Domino’s tweet. Other brands have also reacted to Queens’ death and received responses from annoyed social media users.

“Now that Domino’s has weight, we can heal”

“So for a limited time you can get our late meal deal for just £9.99,” one person said. joked. Many others made similar jokes, wondering if Domino’s UK would come up with deals because of the Queen’s death.

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Other brands pay homage

Domino’s wasn’t the only brand to respond to the Queen’s death. Officials of LEGOLAND Westminster sent their condolences and even announced their intention to close the park for a day. The news disappointed many who traveled to the theme park from across the UK for a day out with the family.

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Tribute to “Hamilton”?

One of the weirdest tributes came from the hamilton West End Cast. Many Twitter users were confused as the show is set during the American Revolution when settlers left the UK “Have you seen your own musical?” a person asked.

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‘Les Miserables’ tweets and deletes tribute

The Wretched The London team also tweeted a tribute, but it was later deleted. The show (and the Victor Hugo novel it is based on) begins in 1815, following the French Revolution and Napoleonic Wars when France rejected a monarchy. There were other brand tributes tweeted, including a weird sports illustration website Clutch points tweeted, showing the Queen ascending a stairway to heaven as sports stars looked on.