The busy Spaghetti Junction highway interchange takes its name from the fact that it looked like a tangled bowl of pasta – and now, 50 years after the highway hub opened, Heinz has taken up the theme of a new way. The food manufacturer created limited-edition boxes of Spaghetti Junction, containing specially shaped pasta in sauce, and they proved so popular that the first batch sold out within hours.
Birmingham’s motorway network opened on May 24, 1972. Linking north to south, it is renowned for its intricate network of elevated roads and has been described by the Birmingham Evening Mail as “a cross between a plate of spaghetti and a failed attempt “. at a Staffordshire knot”.
The limited-edition cans feature a “Spaghetti Junction” design on the label, with – as Heinz puts it – “strands of spaghetti mimicking the winding roads and locations of Birmingham’s motorway junction, with toy cars traveling along the spaghetti route”. The first 500 cans went on sale today (Monday May 23), with more expected to go on sale at 9am Tuesday.
Gina Cock of Heinz Pasta said: “It was amazing to see the demand across the country for these very special boxes, celebrating the 50th anniversary of Spaghetti Junction. We knew that the fusion of two British icons, Heinz Spaghetti and the original Spaghetti Junction, would cause a frenzy but we were very surprised to see the cans selling out in just a few hours with heavy traffic on our website.”
Melanie Clarke, Director of National Highways Customer Service, said: “It’s a fitting tribute to see Spaghetti Junction immortalized in – of course – a tin of spaghetti. It shows the enduring appeal of the road 50 years after it was first opened to traffic.
“The structure is a true feat of engineering and it is an iconic part of England’s motorway network which, from the moment it opened, has truly captured the imagination of the public and motorists. At National Highways we pride ourselves on maintaining and to take care of the structure for the 220,000 vehicles that travel the road every day and here comes the next 50 years of Spaghetti Junction.”
Cans are priced at £1.50 plus postage and packaging. To visit https://heinztohome.co.uk/products/heinz-limited-edition-spaghetti-junction for more details.