DETROIT — Detroit-based Little Caesars is taking a slice of the NFL pie. On Tuesday, the NFL announced a multi-year partnership naming the group the Official Pizza Sponsor of the NFL.
The partnership is one of Little Caesars’ most high-profile partnerships to date. The brand takes over the tile from Pizza Hut, which had held the title since the NFL broke with Papa John’s in 2018.
“We are thrilled to welcome Little Caesars to the NFL family,” said Renie Anderson, chief revenue officer and executive vice president of NFL Partnerships. “With a focus on quality and convenience, Little Caesars delivers unparalleled value to our fans, and we look forward to working together to positively impact communities across the United States.”
The deal comes about a month before the start of the team’s training camps, the unofficial start of the NFL season. A press release says the deal will give Little Caesars exclusive marketing rights to connect the brand to the NFL, its events and its fans.
Ahead of the 2022 season, the brand will launch social media games, new products, unique packaging and promotions. These will continue throughout the sponsorship.
“This partnership aims to enhance game day enjoyment by bringing the quality and convenience that Little Caesars is known for to NFL fans across the country,” said Dave Scrivano, President and CEO of Little Caesars. , “And because we are the value leader in the pizza industry, hungry fans can enjoy weekly in-game meals at a very affordable price in an era of rising food prices.
In addition to promotions, Little Caesars said it will bring the Little Caesars Love Kitchen, a large pizza kitchen on wheels, to NFL event cities throughout the year. This kitchen serves the homeless and the hungry.
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