Leading pizza franchise claims greater industry share, prioritizes unit-level profitability and nationwide expansion
Toledo, Ohio (RestaurantNews.com) Marco’s pizza, one of the nation’s fastest growing pizza brands, expects to hit $1 billion in annual system-wide sales in 2022, after closing 2021 with robust growth nationwide. system and store level performance. the Brand of more than 1,000 units plans to grow to 1,500 units by 2023 with over 200 stores in development today. All this as the brand closes out a year of record sales and continues to post double-digit year-over-year comparable store sales increases. Marco’s believes this performance makes it the fifth-largest pizza brand in the United States, as it aims to be the fourth.
“The success we’ve seen is the result of a collective effort of the incredible franchisees and store-level team members who deliver on our brand promise, our commitment every day. Support Center, our loyal guests and the management teamsaid Tony Libardi, co-CEO and president of Marco’s Pizza. “There has never been a better time for existing and potential franchisees to grow with Marco’s. With many territories available for growth, our development and performance strategy remains focused on finding multi-unit franchisees who align with our corporate strategy and culture, while continuing to prioritize innovation and maximize profitability at the unit level.
Marco’s is investing millions of dollars in technological innovations over the next few years as it becomes the fourth largest pizza brand. At its 2021 franchise convention, CXO Steve Seyferth and CIO Rick Stanbridge discussed how Marco’s is navigating this digital world and exploring technologies that create a better customer and employee experience while helping to improve profitability at the corporate level. of the shop.
Marco’s has advanced several innovation initiatives and pilot programs, including the rapid adoption of third-party delivery, the use of AI for voice-to-text ordering, and the generation of automated promise times. It pushes to test robotic kitchen innovations, ghost kitchens, new operational equipment, and even simulated a drone delivery.
In addition to innovation, Marco’s continues to invest in building its brand through a national, multi-channel advertising program while showcasing its quality products and value offerings. The creative platform of the brand is centered on the slogan “Pizza lovers get it” – as the brand has seen that its customers share an inordinate amount of love towards Marco’s compared to their competitors’ customers. The brand starts 2022 by highlighting its signature Pepperoni Magnifico pizza, topped with approximately 75 slices of crispy Old World Pepperoni® and classic pepperoni, a generous sprinkle of romaine seasoning and its blend of three fresh cheeses and its original sauce.
The impressive performance of the brand has earned it numerous awards and recognitions: ranked among the America’s Favorite Restaurant Chains of 2022 by Newsweek, named in Newsweek’s Best US Customer Service 2022 in the pizza chain category, achieved 4th place on catering company2021 Top 10 fastest growing channels, ranked #42 on QSR’s Top 50, jumped to No. 99 on the 2021 Franchise Times Top 400 pizza-to-go category leader in same-store sales increases, appeared five consecutive years Nation Restaurant News‘ prestigious Top 500 ranking, named a Best Global Franchise by Entrepreneur magazine and won second place in the pizza category on Contractor Franchise 500® 2022 Ranking.
Marco’s consistent performance, coupled with top level support from the franchise management team, many franchise owners themselves, has resulted in enthusiastic and sophisticated entrepreneurs and multi-unit operators who have flocked to the franchise opportunity. According to FRANdata, a leading research and advisory firm that analyzes the franchise market, Marco’s 2021 FUND score is in the top 1% of all franchise systems evaluated and is in the top three scores for all franchises. QSR marks. Top 50% Marco’s franchise stores generated $1,059,574 AUV for 2020*.
For more information on Marco’s Pizza franchise opportunities, visit www.marcosfranchising.com or call 866-731-8209.
About Marco’s Pizza
Marco’s Pizza is America’s most loved and trusted pizza brand, according to the 2019 Harris Poll EquiTrend® study. Based in Toledo, Ohio, Marco’s Pizza is one of the fastest growing pizza brands. faster in the United States. Marco’s was founded in 1978 by Italian Pasquale (“Pat”) Giammarco and strives to provide a high quality pizza experience, known for its homemade dough and three signature fresh cheeses. The company has grown from its roots as a beloved Ohio brand to operate more than 1,000 stores in 34 states with locations in Puerto Rico and the Bahamas. Most recently, Marco’s Pizza was ranked #2 in the Pizza category of Entrepreneur magazine’s 2022 “Franchise 500” rankings and #4 in the fastest growing category of Restaurant Business’s 2021 “Top 10 Fastest Growing Chains” rankings. . Other recent accolades include a debut appearance on Newsweek’s “America’s Best Customer Service” pizza chain list in 2022, ranked No. 42 on QSR’s Top 50, and five consecutive years in the prestigious “Top 500” from Nation’s Restaurant News.
*Based on the average unit volume of our top 50% franchise stores for fiscal 2020. Based on fiscal 2020, 142 of the category’s 369 franchise stores (38%) met or exceeded this average. This information is contained in point 19 of our 2021 FDD – please refer to our FDD for full financial performance information. Results may differ. There is no guarantee that a franchisee will perform as well.