Portland Agency Undnyable Creates “Pizza Poetry” To Make People Hungry For Pizza MOD

PORTLAND, Ore.–(BUSINESS WIRE)–Portland-based agency Undnyable today announced the launch of a new campaign for MOD Pizza that will run throughout the fall. MOD Pizza’s brand platform “All Pizza’s Welcome” served as inspiration for the playful new campaign, celebrating MOD’s “All Toppings, One Price” approach by proudly declaring their unique topping combinations in a va- back and forth, poetry-slam style song.

“MOD is primarily a hangout, not a pizza place,” said Steve Williams, Executive Creative Director of Undnyable. “So we designed these campaigns to celebrate the idea that no matter who you are or what you put on your pizza, MOD is where you belong.”

For Undnyable, the project was a perfect opportunity to flex the agency’s deep culinary experience and agile, senior-led approach.

“MOD is a dream client for us,” said founder and chief creative officer Justin Hooper. “Their pizza is not only delicious and fully customizable, but their community-minded, goal-driven spirit shines through in everything they do as a company, making it fun for us while keeping us hungry. to people.”

In addition to brand creativity, the campaign supports the launch of MOD’s first-ever family meal offering, the ‘MOD FUNdle’, featuring four custom pizzas, a mega salad and four of their ‘No Name Cakes’, packaged together in a convenient on-the-go set featuring puzzles, mazes, word searches plus exclusive digital content accessible with a QR code on the box.

MOD’s inclusive hiring practices come to life in the campaign which features real MOD Squad members – including people with intellectual and developmental disabilities and former justice workers telling the MOD story in a similar poetic and rhyming style.

Undnyable teamed up with food and motion design experts Sugarhi for the production, which mixes live action and animation. Spots were filmed over two days in Seattle on stage and at a MOD Pizza restaurant. The music was created by the Rad Lazer songwriting team, with lyrics captured live on set.

The campaign launches in September on digital and social platforms, including YouTube and Hulu. Campaign media is managed by Supply.


Led by longtime creative agency veterans Justin Hooper and Steve Williams, Undnyable is an agile, senior-led, no-BS creative agency for clients of all sizes. Their model for success is efficiency and effectiveness through high-impact creativity, eliminating the costs and layers of more traditional agencies and bringing in top-level creatives who like to do it all. They have worked within brands, agencies and production companies in all creative and production roles. Their experience includes working for StubHub, Carl’s Jr., Activision, MOD Pizza, Rainier Beer, Sofi and T-Mobile.

For more information, visit: www.undnyable.com. For new trade inquiries, please contact [email protected]


MOD Pizza is a people-driven brand founded in Seattle in 2008 by serial entrepreneurs Scott and Ally Svenson. As a pioneer in the fast casual pizza category, MOD brought speed, individual style and compelling value to the world of pizza. The company serves individual, artisan-style pizzas and salads that are made to order, allowing customers to create their own pizzas and salads with any combination of over 40 toppings and sauces, all for one incredible price. Today, MOD is the largest fast casual pizza concept and one of the fastest growing restaurant brands in North America. With over 500 stores systemwide in 29 states and Canada, MOD is committed to creating not only a cool place to eat, but an inspired workplace by providing community and opportunity for over 10,000 members. of the squad.

For more information, please visit http://www.modpizza.com.