Outdoor advertising (OOH) media agency Talon Outdoor has launched a new OOH advertising campaign in Ireland for Domino’s Pizza Group. The campaign centers around the group ordering feature available exclusively on the Domino’s app and encourages friends to get together this summer by sharing a Domino’s feast.
The OOH campaign, which runs until July 31, 2022, aims to reconnect with consumers through three creative placements. A creative build on the 240 sheet of Terenure incorporates a 2D yodeling prompting call to action for the bulk order. The Golden Square, which is located in Rathmines, used a site-specific creation that was set to match the brick and window style of the building it appeared on. Finally, Domino’s creation broke the framework of the 25 Dublin Bus Superside formats, maximizing the impact on commuters and pedestrians.
Created by creative agency VCCP, these three executions are further supported by a targeted national campaign and were planned, sourced and produced by the teams at Havas Media Ireland and Talon Ireland.
Account Manager Statement, Talon Ireland
Get a FREE digital subscription!
Enjoy full access to Hospitality Irelandour weekly email news digest, all website and app content, and all digital issues.
Eoin Carroll, Account Manager at Talon Ireland, said: “We are delighted to be working with Domino’s to execute this creative campaign in Ireland. Outdoor advertising offers brands a customizable and scalable creative canvas with a plethora of opportunities to secure your We are also delighted to deliver a media premiere for Domino’s in Ireland and help create a must-have moment for consumers across a range of key sites across Ireland.
Statement from the Marketing Manager for Ireland at Domino’s Pizza Group
Annelie McCaffrey, Marketing Manager for Ireland at Domino’s Pizza Group, said: “At Domino’s we are always looking for exceptional ways to bring our campaigns to life and reach a wider audience. We understand the value OOH brings to us and are delighted to work with the team at Talon Ireland who have helped us ensure our crowd-pleasing message is delivered in a new and engaging way for consumers. .”
© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click on subscribe to subscribe to the Hospitality Ireland printed edition.