Between the Saddle Ranch Chop House and Carney’s restaurant on Sunset Boulevard sits newcomer Doughbrik’s Pizza. It’s the first restaurant of one of YouTube’s most popular content creators, David Dobrik, who has over 19 million subscribers and 7.1 billion views on the platform, as well as 11 million followers on Instagram. Dobrik, a controversial figure in recent years, is the subject of an ongoing lawsuit stemming from injuries sustained in a June 2020 stunt filmed for his YouTube channel; a member of its “Vlog Squad” of content creators also faced allegations of sexual assault. (See below for all the details.)
Dobrik partnered with the founders of the Los Angeles-based Lemonade chain to bring the pizzeria to life. Doughbrik’s opens Saturday, November 12 at 8363 Sunset Boulevard. Since Doughbrik’s is the star’s first restaurant online, Lemonade founders Alan Jackson and Ian Olsen are on hand to offer plenty of advice. (Another partner in the business is Dobrik’s friend and collaborator, entrepreneur Ilya Fedorovich.) The restaurant seems like an ideal choice for this busy stretch of West Hollywood, especially given Doughbrik’s prominent neighbor: Rising surge in popularity in 2020, while closing several locations in Southern California ahead of the pandemic.
But back to Doughbrik. Fedorovich and Dobrik are both Chicago natives, which means the menu leans towards Chicago-style pizza, with two types of crust available by the slice or whole pie. One is a thin, square Chicago tavern-style crust, while the other uses a focaccia-like base that the menu calls “mushy.” Pie fillings range from simple cheese and pepperoni to vegetarian and Hawaiian combinations. There’s a meat-lover’s pie, as well as one called the Chicagoan that features a tri-cheese blend, Italian herbs, garlic, pepperoni, Italian sausage, and a hot giardiniera mix. For those looking for extra flavors, a drizzle of warm honey is on hand. Slices cost no more than $6.50 and whole pies range from $28 to $38. Breadsticks with dips are also available.
Drinks include sodas and granitas, and there’s also ice cream. Doughbrik’s offers hardcore Midwestern flavor in the form of blue moon balls, as well as standards like chocolate and vanilla.
If the space sounds familiar, that’s because Doughbrik’s resides in a former Starbucks, which still has patio seating for dining. And in a move that will likely prove popular, Doughbrik’s will keep late weekend hours to serve club and bar crowds. A spokesperson said Dobrik and Fedorovich scattered Easter/surprise eggs throughout the restaurant, which will please his social media followers.
Doughbrik’s Pizza will be open Sunday through Wednesday from 11 a.m. to 10 p.m. and Thursday through Saturday from 11 a.m. to 3 a.m.
On June 22, 2022, People reported that former Vlog Squad member Jeff Wittek has filed a lawsuit against Dobrik following injuries sustained during a June 2020 stunt filmed for YouTube. Wittek “is seeking $10 million in damages from Dobrik, 25, for “general negligence and willful tort,” alleging that Dobrik’s actions caused him to miss work and had to pay hospital bills due to the grievous bodily harm, according to a lawsuit obtained by People.” According to the article, Wittek “previously said he suffered a fractured skull, facial fractures and eye damage after being swung on a rope attached to an excavator while filming a video with Dobrik in Provo, Utah in June 2020. Dobrik had been operating the construction equipment at the time, and footage from the moment was later posted to YouTube in April 2021. (The clip has since been deleted.)”
In March 2021, Business Insider published an article in which former Vlog Squad member Dominykas “Durte Dom” Zeglaitis was accused of sexual assault during the 2018 filming of a video posted on Dobrik’s YouTube channel. . According to Los Angeles TimesDobrik posted a first apology video, saying “consent is something super, super important to me,” then a second apology video that states, “I fully believe the woman who made the allegations against Dom and said she was sexually assaulted [muted] and raped [muted] by him.” Los Angeles Times reported in the same article that the allegations led to EA Sports and Dollar Shave Club parting ways with Dobrik, YouTube demonetizing its channels, and Dobrik resigning as a board member of photography app Dispo.
On June 27, 2022, Vulture updated a list of all allegations against Dobrik.
Update, November 9, 1:08 PM PST: Eater LA editors updated this story to mention an ongoing lawsuit against YouTube creator David Dobrik, for whom the establishment is named, and allegations of sexual assault against a member of his Vlog Squad (a group of content creators with whom Dobrik films videos).